the University of Toronto appreciate McLuhan at 
the time?

A:  He had his supporters. They were few in 
number—a brave band. Most people greeted him 
with derision, probably out of jealousy. He made 
money, they didn’t. He got fame, they didn’t. He 
got attention, they didn’t. They worked harder, he 
seemed to be playing all the time. He just had a 
grand time. But of course there is a misconception 
about that too. He worked very hard. He never 
stopped. But he was playful, and that was an 
important part of his philosophy. He used to say: 
“Without the play between wheel and the axle, you